In Japanese, Kawaii means cute. So when we say Kawaii Pens, you can see how it's a perfect description for our wide variety of cute pens. Writing can be very therapeutic by getting all your feelings out on paper, take it to the next level by writing with something you love. And everyone has a different style. Some love white and black, some love shiny, some love wild, some love fantasy, and some love girly. What unites us is we all over plain ol' pens. We carry a wide variety of pens, so have fun and spice up your writing time.